Skip to main content

Retail Marketing

Retail marketing includes activities and processes of selling to ultimate consumers for their personal, family and household use. Retailers are middlemen who procure goods from the wholesalers and sell the product to the end-users or consumers. They cater to the demand of the customers by providing a variety of products of different companies in one place. They also offer 'pre' and 'after-sales services' and communicate to customers about the features of the products.

Types of Retail Stores:

Specialty Store: They have a narrow product line and deep assortment.

Department Store: They have several product lines with each operating as a separate department managed by specialist buyers or merchandisers.

Supermarket: They are a relatively large, low cost, low margin, high volume, self-service operation designed to serve total needs for food, laundry and household products.

Convenience Store: They are relatively small stores located near residential areas, open for long hours, seven days a week, carrying a limited time of high turnover convenience products at a slightly higher price.

Discount Store: They sell standard merchandise at lower margins and higher volumes.

Off-price Retailers: The merchandise is brought at less than regular wholesale prices and sold at less than retail.

Superstore: They are about 35,000 square feet in area which meets consumers' total needs for routinely purchased goods.

Combination store: They are a combination of food and drug stores.

Hypermarkets: they combine supermarket, discounts and warehouse retailing.

Catalog Showrooms: It consists of a broad section of high mark-up. fast-moving, brand name goods at discount prices.

Comments

Popular posts from this blog

How to identify Calculator is Programmable or Non-Programmable Calculator ?

Some competitive examinations allow the use of a calculator but may permit to use of only a calculator of the non-programmable type. Calculators that are NOT programmable: This is what a non-programmable calculator looks like. List of non-programmable calculators of some famous brands like  Casio , Sharp , Texas Instruments , Hawlett Packard . Calculators that are programmable: Programmable calculators can automatically carry out a sequence of operations under the control of a stored program, much like a computer. Examples of the programmable calculator are at the top picture. These calculators runs on a Computer Algebra System (CAS). A CAS helps to make certain difficult algebraic functions automatic and less tedious. As you can see, these calculators also have graphing capabilities. A calculator with graphing capabilities is most likely to be programmable. The easy way to tell if the calculator has graphing capabilities is by looking at the larger screen than would

Flood and Drought Affected Areas in India

In India, the regional and seasonal distribution of rainfall is uneven. On the one hand, Jaislamer receives less than 9 cm of annual rainfall and on the other hand, Mawsynram, near Cherapunji, receives more than 1140 cm of annual rainfall. Similarly, most of the rainfall in India is received in the months of June, July, August and September. Generally, variations in the amount of rainfall are found more in the regions where the rainfall is uneven and less and these regions are more affected by droughts. Droughts Drought is an abnormally long dry season, which creates a clear imbalance in the availability of water. both, the vagaries of monsoon and dominant factor, which cause drought and drought like conditions. The irrigation commission, on the basis of the amount of rainfall and its variability, has divided the drought affected areas into two types: Drought Areas: Drought areas have annual rainfall less than 50 cm and variability is more than 25%. Under these areas are in

The Advent of European Companies in India

In 1453, land routes were blocked by Ottoman Turks. So, new sea routes discovered by the Europeans to promote their business. Colombus of Spain discovered America where as in 1498, Vasco-da-Gama of Portugal discovered India. He came to India via Cape of Good Hope (Africa). First of all, Vasco-da-Gama reached to Calicut (Kerla or Kozhicode) where Zamorin ruler welcomed his arrival. The Portugese soon established political power along the west coast of India. he was succeeded by Captain General Alfonso de Albuquerque who conquered Goa in 1510. Sequence of Arrivals:- Company Year H.Q./Capital Potugese East Indian company (Formed by Vasco-da-Gama) 1498 Cochin (1510-30), Goa (1530-1961) Dutch East India Company 1602 East coast; Coromandal, Pulicut, Bengal English East India Company 1608 West coast: Surat, Bombay east coast: Coromandal, Masulipatanam, Madras. French East India Company (Formed by Colbert) 1664 Surat (1668-73), Pondi