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Showing posts from September, 2021

Entrepreneurship Developement

Entrepreneurship development is the process of enhancing the knowledge and skills of entrepreneurs with the help of various classroom and training programs. The aim of entrepreneurship development (ED) is to increase the number of entrepreneurs in the country. It helps in economic development by increasing capital formation and employment. It also promotes balanced regional growth in the country. Theories of Entrepreneurship development: 1. Economic Theory: The theory defines the relationship between economic growth and entrepreneurial development. It postulates that only when there are economic incentives, the entrepreneur gets motivated to take the project. Hence, there should be favorable economic conditions. Various economic incentives take the form of concessional tax policies, industrial policies, easy access to sources of finance and raw materials, along with the availability of infrastructure access to information about technology and market conditions and technology. 2. Sociol

Branding: Objectives and Advantages

Branding name can recognize the product. Once the name has been recognized, it may run smoothly among the people. The firm wants to create awareness and recognition through branding strategies. The question arises what is a ‘brand’? A brand is a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of others. The part of the brand which can be vocalized (the utterable) is known as the brand name. That part of the band that is given legal protection for exclusive use by the seller is known as the trademark. A trademark may, thus, include any word, name, symbol or design. A trademark registered fo a service is known as a service mark.  Objectives of Branding: The aim of branding a product or service is the same everywhere in the world. The three major objectives of branding are as follows: Create identification and brand awareness. Guarantee a certain level of quality

Why do We Celebrate Engineer's Day on September 15th ?

Engineer’s day is celebrated in India on September 15 th of the every year to commemorate the birthday of the legendary civil engineer Sir Mokshagundam Visvesvaraya (popularly known as Sir MV )   Sir M Visvesvaraya was internationally recognized for his genius in harnessing rain water resources in India. He designed automatic weir water flood gates , was first installed in 1903 at the Khadakwasla Reservoir, Pune. He also designed flood protection system for Hyderabad, giving him celebrity status in India. He was responsible for the construction of  Krishna Raja Sagara  dam in Mysore as a chief engineer. He served as a dewan of Mysore State. He turn-around of the Bhadravati Iron and Steel Works, setting up of the Mysore Sandalwood Oil Factory and the founding of the Bank of Mysore. To remember his remarkable contributions, we celebrate engineers days on his birthday (September 15 th )

Management: Introduction, Elements, Characteristics and Significance

 Management is the art of managing people and resources at the organization. It gives various theories, tools and techniques to manage and increase the productivity of the organization. According to P Drucker, "Management is a multipurpose organ that manages a business and manager manages workers and work." According to Heinz Weihrich and Harold Koontz, "Management is the process of designing and maintaining an environment in which individuals working together in groups, efficiently accomplish selected aims." Thus, it is the process of efficiently achieving organizational objectives by efficiently using restricted means and resources. Elements of Management: Management aims at achieving a predefined goal, thus it focuses on effectiveness. Management deals with physical and human resources. Management is a process that is regular and continuous. The principle of management is applicable to all forms of organization, thus it is universal. Management deals with a group